“Do what you say and say what you do.”

We welcomed Greg Griswold from Lamar Advertising to share lessons from his 37 years in sales, including the last 27 with Lamar!

Greg gave us a look into the sales side of the advertising industry and emphasized the importance of communication, building relationships and finding a sales approach that works for you.

He shared several strategies that have guided his career: approach the market with an abundance mindset, be intentional and sincere, remain objective, know when to push and when to step back, and be confident without being cocky.

Sales is a numbers game. But it’s not just about closing deals. It’s about understanding your customers, being honest about what you can offer and following through on your commitments.

“Good communication skills build strong relationships.”