Never forget where you started. 💪

We visited CrossFit Never Forget where owner Canaan Stanley shared his entrepreneurial journey and the importance of building a business rooted in purpose and community.

After more than a year of planning, Canaan opened CFNF in 2022 with just 30 members. Today, the gym has grown to 180+ active members and six coaches, largely through word of mouth.

Canaan’s WHY goes beyond being his own boss. He wanted to create the same welcoming, supportive environment that CrossFit once provided him. That mission is reflected in CFNF’s three core values: Include. Invest. Inspire.

While revenue and retention matter, Canaan emphasized that culture is the backbone of his business. His goal is to create a place people WANT to be, not somewhere they feel they HAVE to go.

He also encouraged students to find mentors, understand their finances, deliver an exceptional customer experience and most importantly, know their WHY.