A KHS and IU alum, Ahmad McKinnie shared how Vision Studio has continued to evolve — from content creation and studio rentals to a video marketing agency focused on helping businesses generate real leads through targeted campaigns.

One of the biggest takeaways: being able to pivot is important. Ahmad has continued to adjust his business based on where the market is going and what his clients actually need.

We also talked about what makes an effective ad and why likes and views don’t necessarily equal results. It’s about getting the right message in front of the right person.

Thanks you Ahmad for welcoming us back and giving our students another look inside the business behind the creativity!