We met with owner Canaan Stanley, who shared his journey from dropping out of college to building a space rooted in purpose and community.

Opened in 2022, CrossFit Never Forget began with 30 members and now serves over 180.

CrossFit: constantly varied functional movements performed at relatively high intensity.

Canaan shared his “why”: Include. Invest. Inspire.
His definition of success? Retention. Revenue. Culture.

We were among the first to watch his newly released documentary, which tells the story of his path to ownership and the mission behind the gym.

“There are 23 hours in everybody’s day outside of this… we pour into our members.”

We even got hands-on experience learning how to overhead squat; a great reminder that growth, in business and in life, happens when you’re willing to be uncomfortable.